| ISSUE 10 | March 2009
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Client Showcase: Chef Direct
Authors: Bryce Hancock and Sarah Aylmer
Although we love to talk, we believe that it's also important to show you some examples of our work including Client feedback and actual results! We have been involved with the Chef Direct project from conception, working very closely with the client, Jonathan Akal and Master Chef Regev Afek to produce the best creative solution for their Brand.
The key focus element for the project:
- Appeal
The interface needed to be fresh and slick as well as a good platform to showcase their delicious meals.
- Usability / Ease of Use
Usability was a major factor to consider when designing this website. How easy is the website to use, how quickly can the user perform tasks, how easily can the user recover from errors and how pleasant is it to use the design.
- Ecommerce solution
The website was built using the latest Asp.Net technology and Ajax. It is a Full e-commerce website with online payment options in a secure environment.
- Client Maintenance
Full Admin interface for the upload and management of all content and registered users was also required by the client. The site offers Multiple categories with menu options, which are updated on a constant basis. These menu updates are communicated to the customers through weekly mailers.
"Chef Direct is a new and innovative concept and the client allowed us flexibility and creative freedom in development of the site, which made it an exciting project to work on." - Sarah Aylmer - Head Designer of the Chef Direct website.
Results- A total of 2481 visitors to the site for the month of February 2009
- Visitors are viewing over 6 pages per visit and spending more than 7 minutes on the site
- 55% of visits are return visitors
"You have built me an amazing website which is the core of my business. We receive regular compliments from customers and industry people alike. I have appreciated your input and advice that often applied to issues other than the website and benefited Chef Direct in general. Dealing with you has truly been a pleasure. " Jonathan Akal - Chef Direct
Chef Direct - A new concept in cooking for time-strapped food lovers
Convenience food, gourmet taste
Chef Direct is changing the way people prepare meals, making cooking pure pleasure by eliminating the need to shop and chop; instead, providing fully-prepped, fresh ingredients and easy instructions for everything from a gourmet roast to chargrilled chicken tacos. Customers simply order online from an extensive, regularly-updated menu and their Cooking Kits are delivered right to their doors.
And for days when cooking simply isn't an option, Chef Direct Ready Meals – Gourmet, Fitness and Children's – are quickly heated in the microwave or oven, providing a delicious and nutritious meal.
Value for money
Hiring a professional chef may be pricey, but with Chef Direct, enjoying the services of our Master Chef is anything but. In fact, Chef Direct saves you money by delivering exactly what you need to your door – no throwing away unused food, fuel costs; time spent trawling the aisles or unnecessary impulse store purchases.
How it works
Simply visit www.chefdirect.co.za, register your details and select from an online menu, stating your preferred delivery date (at least two days after placing your order). Pay online and Chef Direct will deliver your selection of Cooking Kits and/ or Ready Meals in refrigerated trucks, ensuring that your meals stay fresh for seven days, guaranteed. You may also collect your order from the Chef Direct outlet in Northriding, Johannesburg.
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